The iMatter App was developed to help young women understand the warning signs of abusive and controlling behaviour in relationships as well as to promote healthy self-esteem. The app aims to build resilience, to educate about disrespect and intimate partner violence and to promote conversations among young people about healthy relationship behaviour.
The app allows users can share content, save content to their phone and learn how to recognise and address controlling/abusive behaviour and gender inequality, as well as support others who are experiencing violence.
Rosie Batty, Doncare Patron, Australian of the Year 2015 and domestic violence campaigner, officially launched Doncare’s iMatter App on 14 February, 2015. In 2016, the iMatter App received a high commendation as a finalist in the 2016 ANZIAs (Australia and New Zealand Internet Awards). The app was recognised in the Innovation category for initiatives that use internet-related technologies in a new and unique way to make a significant contribution to the social outcomes of a particular group or sectora new.
ANZIA Award photograph: Kit Haselden Photography